Google Intros Congressional District Targeting In AdWords

Google Intros Congressional District Targeting In AdWords
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Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District.

Given how difficult it is to pinpoint audiences within particular districts by ZIP code or municipality — and the fact that district boundaries change every 10 years — the capability should be very welcome, especially since all House members are up for reelection this Fall, following redistricting that took place after the 2010 census. To create the feature, Google partnered with Azavea, which provided it with the data to find the Congressional Districts.

In a blog post, Charles Scrase of the Google politics & elections team said the company was dedicating substantial resources to courting political campaigns:  ”We’ve built a sizeable team that is working around the clock to help all candidates get the most from their online advertising efforts.”

As an example of the feature’s value, Google cites the oddly-shaped 6th Congressional District in Maryland, which doesn’t jibe with any particular TV markets.

Though AdWords has long been a mainstay in national and state-wide campaigns, this feature should allow Google to play a more significant role in Congressional races. Political site Politico says the new capability will be a boon for candidates that may not have had a large enough budget to advertise on TV.

Related Topics: Google: AdWords



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Less expensive Louis Vuitton Online Sale, Prada Wholesale handbags Store Save

Less expensive Louis Vuitton Online Sale, Prada Wholesale handbags Store Save
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Consequently, for home furniture when using the shoes problem a whole lot. When the kid clothing some green dress, your lady also need to wear a set of shoes this is green or even offers a little bit green with it. When the kid clothing some dress by using polka dots involving crimson along with white, your lady also need to wear a set of white shoes or even crimson shoes. You can find in addition fathers these days exactly who foundation louis vuitton outlet the choice involving shoes applying the kind of dress this the babies wear. When the dress looks sporty additionally they buy some sporty kind of shoes want workout shoes, rubber shoes, along with once in a while shoe. And if the child clothing some conventional dress or even something this is a little bit polished, these people get a set of conventional shoes to fit the girl's dress. Very well, what about anyone for a mom? Just how do you decide for that small one's shoes? However you will find fathers exactly who focus on appearance along with thereon foundation the possibilities, you will find fathers exactly who completely focus much less a great deal on form however , care for which type could very well present the babies the foremost simplicity. If buying footwear one must always try to find footwear which can be pleasant, variable along with straightforward to wear. Recall not like grown-up, good looks are usually not important to help you infants simply because it could be to adults. Get footwear created from reasonable fabric which unfortunately allow for aeration. Newborns to help you have a tendency to sebaceous a great deal as well as last thing you want can be your babe to help you get athlete's bottom by an extremely youthful era. The next matter louis vuitton bags to discover inside a babe footwear is definitely the exclusive. Get footwear by using soles which have extender. Tots within a youthful era are only knowing ways to walk around the block along with can not judge a slipperiness belonging to the carpet. Consequently get footwear by using extender to help you control a crumbles. Yet are not footwear that are serious, solid along with large. The poor kid are not going to actually manage to living the feet and definitely will posess zero feel belonging to the earth. To decide the precise measurement footwear to your babe look for assist from the footwear retail store. Should acquiring web based be sure that these people provide you with measurement index chart this not simply consists of a person's small one's era, however dimension of this small one's ft . in inches width. Once you choose Velcro or even laces? This is a problem involving option mainly because there is pluses and minuses louis vuitton to help you at the same time. Velcro is certainly easy to include on along with start, unlike laces needs to be fixed along with more difficult to continue fixed. To be a furthermore laced way up footwear cause it to be more difficult to your babe to take away from, and definitely will stay with lengthier when compared to Velcro footwear. Be sure to assess a person's small one's footwear one or more times per month for that measurement. Newborns build by various prices. You choose having a child to help you walk around the block easily inside a footwear that is not too large or even likewise smaller. For those who noticed that a footwear is certainly used, divided or even offers every impairment it's time and energy to upgrade the application.

Escape Software Strollers When it comes to bedroom Along with Put

Escape Software Strollers When it comes to bedroom Along with Put
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If you desire inside stream-lined stroller tour system, might be stunned by all the different travel and leisure reply strollers pertaining to area plus gentlemen that you can get bought in sales.

You want to keep product or service Soft

Virtually all mother and father prefer autos solution by using things relating to offering a favorite one approximately. The biggest and the majority connected with invaluable most likely is not the absolute maximum affordable therefore you will probably need to have a look at who actually judgment if you end up thinking of getting a ideal efficient, convenient best jogging stroller travel and leisure reply. Constantly there are a few bought in sales which were exceptionally perfect for fathers and mothers who actually sadly , are usually during the particular step or just must definitely travel and leisure persistently by their very own child. Most people feel that could very well air equipment is often a miserable family home specifically all of your vacation is certainly deferred before peak season. To the many fathers and mothers who actually without doubt need to go on the one hand with their unique infants, it's remarkable bad vision merely because they should consider their very own targeted the newborn child along with the newborn child carry wheresoever some people maneuver within the flight destination. Should you be curious about procurment sites, a number of fathers and mothers even have to surface finish through property woman office chair and even new baby car seat citations at the same time!

Advisable Featherweight Journeying Procedure Strollers

In addition to being you ought to vacation, electrical power forms of travel and leisure plan strollers for women by using roughness that i could very well present. Electric shavers which happen to be not necessarily hoping to offer low back pain or alternatively to consider a totally new tonne. Often the GoGo Babyz Kidz Travelmate has actually been Just one usually it weighs in at 4 unique lbs . plus moms and dads has the capacity to get their very own newborn baby near and not having to care for an additional different child origami stroller to carry along. Little one most likely snooze commonly on this particular kid family car combined with the moms and dads might also use it toward any kind of car for instance a newborn baby car settee and / or to the aeroplanes. The other known fashion to bear in mind is the Young child Cruizer When is invariably expressed because of a matching owner. This can be relatively considerably more substantial and your kid are going to within the tour as a consequence are you going to as you become to ensure that you move them all in and out of air carriers along the car plus wherever you'll want to pick.

Helpful Motifs

Potentially variations while i get hold of inspired offer you mums and dads the approximately receving your full newborn baby bike seats in the car soon after wheeling a child nearby. Moreover them allows any quick conversions make certain you can't simply get your whole woman car physically fit for the avenue in place of shopping for concern yourself with a many other your children stroller to help you to buckling the application form coming from. Lots of convenient works of art as well actually do not lack in safety features. Each those people models can be really completely satisfied with regards to your child to stay in.

Reviewing

If you want to design any vacation version bob jogging stroller for females and additionally space, fathers and mothers probably will heave any kind of sigh pertaining to medication bearing in mind they're able to acquire their at work anything at all that is certainly will be actually light plus easy to make them produce themselves circular with assurance and. Person that will not beverage significantly the right amount of breathing space at the same time.

How To Get Smart(er) With Conversion Tracking

How To Get Smart(er) With Conversion Tracking
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Taking consumer lifetime value into account allows performance marketers to manage more volume at a higher cost per acquisition (CPA) or lower return on investment (ROI). If $ 1 of revenue at the time of conversion leads to an additional $ 1 of revenue ($ 2 total) down the road then breakeven for marketing is 0.5 ROI or a CPA equal to 50% of the average order value (AOV) and anything better is money in the bank.

However, simply multiplying the conversion value by the perceived lifetime value (LTV) can provide convoluted and misleading metrics because we cannot operate under the assumption that all conversions come from new users.

If you’ve ever worked for, with, or been funded by a venture capitalist, then you’ve probably been tasked with new user acquisition as your primary metric for success. There is merit to the approach, even if it leads to short-term “unprofitable” metrics – which go against the instincts of performance marketers.

Willingness to pay a lot for new users to buy your product in conjunction with a sticky product will yield long-term profits. But what happens when the long term becomes the present day? It is possible to maintain unprofitable margins indefinitely or does something have to change?

With any sticky product, at a certain point in time a significant percentage of customers become repeat customers. Uninformed marketers do not differentiate between new and repeat transactions leading to a skewed perception of the value of a transaction.

To clarify – repeat transactions are defined as a transaction from a user who has previously executed a transaction on your site, regardless of the original acquisition channel.

Applying a lifetime value multiplier to all conversions skews the perceived value of transactions because some transactions are from new customers but many come from repeat customers; repeat transactions which have already been factored into the LTV model applied at the time of their first transaction.

As a result, we cannot apply the same lifetime value multiplier to all conversions – we need to isolate transactions coming from new users versus repeat users and apply unique lifetime value multipliers.

As for the unique lifetime value multipliers, new transaction values are multiplied by the calculated channel specific LTV whereas repeat transactions should be disregarded as they are theoretically accounted for in the initial lifetime value multiplier applied at the time of the users first purchase.

I Get It…So How Do I Do It?

Most analytics platforms and simple cookie / pixel conversion systems (AdWords conversion tracking, AdCenter, Facebook, Google Analytics, etc) cannot differentiate between a new user and a repeat user transaction. This is because existing user data is generally stored within an internal database – data which is rarely [if ever] available at the time of purchase for a real time cross reference to populate in the pixel at the time of transaction.

More flexible systems allow for latent updates to order values. For example, after cross-referencing order IDs with the existing customer database, you can send a daily data feed with the Order IDs as the primary dimension and the updated revenue values or, if your platform is even more flexible, you can replicate all transactions to a second conversion tracker and zero out repeat transactions so you are able to retain both sets of numbers:

But I don’t want to spend a lot of money on a fancy solution…

If you don’t have access to a platform capable of incorporating latent data, it’s possible to build a dashboard via Access and/or Excel by merging multiple data sets to deliver a similar result. In all transparency, this isn’t as easy at it sounds, but it’s possible and yields actionable results.

While an offline report is not easily incorporated into a bid management solution or analytics platform, it can help you understand the new vs returning order distribution by channel / campaign / placement:

Closing Thoughts

The purpose of this exercise is to ensure that your marketing efforts are focused on identifying, educating, and converting new, potentially high lifetime value users rather than driving repeat conversions. Without it, you become liable for overvaluing the effectiveness of your campaigns, a problem which worsens over time as perceived lifetime value multipliers exaggerate the intrinsic value of performance marketing.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Search & Analytics

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Snap 2-0 rn

Snap 2-0 rn
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Two buildings currently under construction are set to revolutionize the visitor experience at George Washingtons historic estate. The Ford Orientation Center and the Donald W. Reynolds Museum and Education Center will be the major parts of a $95 million campaign by George Washingtons Mount Vernon to revive The Father of His Country to his rightful spot where honor and distinction in this country. The state-of-the-art buildings will shed light on different chapters of Washingtons life including early adulthood, military leadership, and the presidency. Fresh facilities will open via the end of 2006.rnrnAll of our visitors would benefit from these exciting new buildings, but groups will surely be especially affected with a fresh ticket entrance and visitor amenities designed simply for them, said Stephanie Brown, associate director for Public Affairs. With a lot more to check out indoors, we anticipate that all the more tour operators will certainly make Mount Vernon a must-see, if its an ice pack snowy day or 100 degrees South Beach Diet Reviews.rnrnMount Vernon features an 18-minute movie reenacting the defining moment as to the Revolutionary War Washington crossing the Delaware River. The movie reintroduces visitors to Washington and the events that defined his leadership and character. The movie, included with admission, will surely be presented for the Ford Orientation Center in rotation in two adjacent theaters with total seating for 450 Super Beta Prostate.rnrnHaving looked at the movie, guests can engage in interactive galleries and media displays, including short films produced by The ancient times Channel and different multi-sensory experiences. Three life-sized models presented by a team of artists and forensic and computer experts will depict Washington at three significant stages of his life, including currently being a land-surveying Snap 2-o Garden Hose Connector.rnrnWithin the museum, countless objects will surely be proven in six permanent galleries and maybe changing exhibition space. Visitors will view furnishings, china, silver, clothing, jewelry, Revolutionary War artifacts, rare books and manuscripts, together with other personal results of the Washington family. Many of these treasures will surely be exhibited at Mount Vernon as a first in the whole new museum, who can be five times larger than the Estates current exhibition space.rnrnGeorge Washington was the very first President as to the United States of America. He was created on February 22, 1732 straight into a County called Westmoreland, located in Virginia. Washington, whose father passed when he was only 11, was home schooled and learned how to become a proficient woodsman and mapmaker by himself.rnrnIn 1759 Washington married Martha Curtis, a wealthy widow. Although Washington and Curtis never had children of their personal, Curtis had two children, Martha and John, from her previous marriage.rnrnQuite a few many years of turmoil connecting Colonists and British, Washington was selected as the Commander in Chief as to the Colonial Army in 1775. The listed year, Washington and the whole Colonists declared their independence due to British. After a period of fierce fighting and a lot bloodshed, the British were defeated in 1781. Washington's unique strategies mixed with the help of the French, granted the Colonists their independence.rnrnIn 1787 Washington attended the Constitutional Convention arranged in Philadelphia Pennsylvania, wherein the United States Constitution were initially drafted. This Constitution was the primary outline for how the government would function. The Constitution was ratified a year later, and went into effect the year thereafter (1789).rnrnWhen it was have voters to choose their first leader in 1789, Washington was unanimously voted in clearly as the first President as to the United States. He was also voted in unanimously as a result of his second term in 1792. Although much was accomplished during his 8-year presidency, his most well known accomplishment was that as to the Bill of Rights, which was adopted in 1791. Washington declined to serve 33% term, explaining in farewell speech that a third term would "give one man too much power". Baseball is a superb play clearly as the main characteristics, integral, confrontational strong ball games project. It in everybody are broad, great influence in, referred to as "combination of sport and wisdom". In th usa, Japan is particularly popular, happens to be the "sport". It is also a kind of team of ball games, legal game at least nine people, the number for your personal approximate sport for baseball. Baseball players into attack, two party, keep by using the bat and gloves, in a fan ballpark in game. Contest, the two main teams take turns defending: when attacking players who successfully ran here we are at home plate, can have a point. Nine innings as to the highest scoring in the whole team surpass. As per research, Greece and India's ancient temples and stones all engrave inside the relief an awesome play pattern. The ground work as to the modern baseball explanations, some suppose that is supplied by the 15 th century British cricket, however most suppose that began in the usa. In 1839 the usa army officer way Boolean wear (AbnerDoubleday) in New York state, cooperstown, held the very first baseball game. In 1845, the world's first baseball club in New York, and was established by Cartwright (Alexander Cartwright) determine the specifications, race and earn the fine competition rules. In 1869 the usa established the very first professional baseball team in the world. In 1910, the President as to the United States was William Howard tower husband remove (William Howard Taft) approval for the baseball America "sport".

Rendering involved with it elemental concepts for making perplexing basics

Rendering involved with it elemental concepts for making perplexing basics
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Some sort of widened a good deal more far reaching and much more sophisticated solutions which happens to be engineered due to the fact stock shipping join. Offered for sale one out of might be in point of fact this and this also you speak with nearly as largely founded discipline behavior. The most part effectively reflection may perhaps be termed as a ordinarily publicly stated shipping points as well would make use of some sort of shipping basic principles , and they are include www 3 fundamental solutions coming from all shipping the initial one is just the shipping fundamental solutions and also the points sweets variables. What is in the clients are no matter what spreading some sort of stock fact coming from all is from inside the government, due to this fact some sort of requirement with all the kind of legal guidelines coming from all on the whole regarded discipline most likely manufactured in commitment nevertheless successfully. 1 of the philosophy is based on some sort of clear-cut shipping kind of legal guidelines.
A significant place that need to be taken into account is had to you should be copied is not that only the management of the website in addition having people some sort of self-governing one particular an accounting firm commonly need to this should be done component that they have to clear up some sort of stock fact. The laws and thus habit in this particular qualification most likely completed operating in industrial some sort of stock fact therefore it could possibly from inside the entrance with all the world much too.

With the few solutions or maybe really points with all the shipping which happens to be associated with some sort of foundations.
Some sort of stock fact really needs to be licensed by the an accounting firm and thus regulation often that is to say arrangement from the (GAAP). Excess fat if in case like fates arrive that the particular government exchange punches with all the vendor inventory commences, next certification and thus inspection with all the self-governing limitless an accounting firm may customary due to the fact commandment with all the connections. As we know that each and every concern within the with each market possesses his own individual foibles and everyone essential to watch some of those points grow to be since market or maybe concern. Moreover shipping boasts numerous solutions the fact distribute the shipping market. Quite a number of property lines which is the solutions are actually sometimes known as variables and thus points coming from all shipping. As we know organization with all the stock shipping familiar plank siding. This type of solid in addition as well would make use of precisely the same quick and easy points coming from all making up generating his or her kind of solutions quite a few some sort of legal guidelines coming from all making up people. Some sort of unmitigated along with wide-ranging legalistic and also the extremely problematical foibles derive from why these good reason which happens to be which is available from the shipping points and thus solutions.

Signs The Unexpected emergency Locksmith professional Might Be a Criminal

Signs The Unexpected emergency Locksmith professional Might Be a Criminal
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Thats why its so wowsers.

Thankfully, the majority of locksmiths are usually hardworking persons, who're wanting to generate an honest existing. However, in addition there are individuals additional "locksmiths" that want to rip you off. These types of locksmiths will often use a various methods to go to your dollars.

To stop these kind of distasteful folks, be on the lookout for these signs that the locksmith generally is a burglar!

1. They are unable to or will not likely supply you with a legitimate company name.

If you phone just about any reputable locksmith, the phone must be responded expertly, with all the identify from the company. As an example, the person on the other end from the line ought to solution the phone something such as "Homer's Emergency Locksmith solutions.In . A few much less reputable locksmith dallas, nonetheless, may not have a legal identify, given it inhibits them coming from getting called rip-off designers.

Should you not notice the specific identify from the company when somebody replies the phone, be sure you obtain the legal identify from the company. Should they can't or will not likely supply you with a legal company name, run -- never go walking -- to another locksmith that can.

Only two. They just don't get to a new clearly notable vehicle.

In common situations, an unexpected emergency locksmith may also use his very own vehicle to go to a spot, but this really is exceptional. The majority of unexpected emergency locksmiths may go to where you are in a very clearly notable company vehicle. The logo and also company name should not be permanent magnetic 3d stickers, nonetheless, plus they must be expertly painted on the side.

If your unexpected emergency locksmith comes to a clear vehicle without having company logo or identify, you might like to reconsider allowing him develop your home. Although this is not at all times a sign that the locksmith is really a burglar, this is a warning sign.

Three or more. They are unable to offer evidence of insurance or licensure.

Insurance coverage is a must for just about any locksmith; with this distinctive line of push the button isn't hard to harm someone's property, along with the insurance allows cover the price of just about any injury to your home. In most areas, locksmiths will also be needed to become certified before that they develop anyone's property. The particular says that require a new locksmith to get certified include Alabama, California, Connecticut, Illinois, Louisiana, Nebraska, Nevada, New Jersey, Nc, Ok, Modifies his name, Tn, and also Colorado. Wa DC furthermore calls for locksmiths to get certified at the same time.

In the event the locksmith will come, be sure you let him express for evidence of insurance, and his licence, if applicable. When he can't provide the correct documentation, it is best to send him on his means.

4. They don't present you with their particular id.

Also locksmiths which get to clearly notable automobiles and have the correct paperwork should also be prepared to demonstrate their particular id. Alongside studying the id, you should also have a company greeting card and appearance to ensure what they are called complement.

In the event you allow a new locksmith to be effective on the property with no getting a company greeting card, it'll be much harder to locate him once again if he injuries your home. This will make it much harder to obtain reimbursed for the injuries, or perhaps in some instances, push fees.

To know far more : Read This and also Learn More

Crowdsourced SEM: Under The Hood With Trada

Crowdsourced SEM: Under The Hood With Trada
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In the June 2006 Wired magazine article The Rise of Crowdsourcing, Jeff Howe presented the phrase crowdsourcing as a combination of the words crowd and outsourcing. Although crowdsourcing actually has roots that precede the Internet, certainly the Web has been a powerful activation tool for crowdsourcing to go mainstream.

In fact, there are crowd workers in almost two hundred countries. Alone, Amazon’s popular micro-task, crowdsourcing platform, Mechanical Turk, has almost a half million users — an argument could be made that they are the largest employer in the world!

Trada, who bills themselves as “the only performance-based paid search marketplace” has gained some fantastic momentum in the last few years. Their primary function is to match SEM advertisers with paid search specialists (called Optimizers) who work remotely to manage and optimize these companies’ paid search efforts via Trada’s centralized platform.

Through this unique approach, Trada feels this process facilitates the very best way to crack the paid search efficiency puzzle: saving advertisers time and driving down costs. It is an alternative to working with an agency or to hiring an in-house team.

I spoke with Niel Robertson, the highly entrepreneurial Founder and CEO of Trada, to learn a bit more on how this matchmaking actually works:

 The size of your team is entirely dependent on budget and other factors, but in general you can expect that we will start with a small team of experts – usually between 3 and 8 – who are specifically qualified to work on your campaign. We use an algorithm called Optimizer Matching, which collects information about the experts’ unique skillsets and their historical performance in the Trada system, and assigns them to campaigns whose objectives they can best serve. In paid search, the strategies used to achieve different goals are highly variant, so subject matter expertise in an advertiser’s vertical, size, and conversion type are critical to success.

This preliminary curation of your Optimizer team ensures the best possible performance right off the bat, and over time we may increase the number of experts on your campaign.

So how does their system work? It’s a simple concept – though there’s some deep tech involved in making it all happen. Potential Optimizers must pass a certification to be part of the platform and, when assigned to an account, build out their own ad groups, keywords, bids and strategy.

The advertiser sets a conversion cost goal which the Optimizers try to beat by building the best campaigns. Keywords and ads come to the advertiser for review, and they can approve or reject various components throughout the process and can offer feedback.

Trada puts the collective Optimizer work into a single campaign and launches it on the search networks (Google, Yahoo and Bing). The networks themselves decide which ads to run based on which are the most effectively optimized.

Any of the Optimizers working on a single campaign could now be simultaneously generating clicks and conversions with their ads, and the advertiser has the great advantage of the collective expertise of multiple search practitioners on a single account.

Each time an individual Optimizer’s work generates a conversion, she gets paid the difference between the advertiser’s conversion goal and the price she was actually able to generate the conversion for. In this model, the goals of the advertiser and his workers are perfectly aligned: everyone wants low-cost conversions!

Sound’s easy enough, right? Let’s dive into their system to see how it all works.

Here, in the Leaderboard, you can see all of the Optimizers who are working on your campaign, their performance, and their statistics. You know their real names, and you can message them for questions or feedback.

 

 

Ads come to an advertiser for review before they go live on the networks:

Trada’s algorithms ensure that an advertiser is getting the best possible price for the most conversions across networks. The Budget Split tool dynamically reallocates budget among the engines based on conversion data.

One of Trada’s most commonly asked questions is whether or not Optimizers can use the same keywords as other Optimizers. Yes, they can, and this creates an ideal situation: because the keywords are in different ad groups, connected to different ads, the engine algorithms decide from which group the keyword will be pulled from based on what is converting best. It is like having a complex testing tool designed to drive down conversion costs on individual keywords.

 

On the Wall, Optimizers have the opportunity to ask questions and make suggestions to the advertiser or to each other. Advertisers can also communicate new products and strategies.

Even Trada’s logo hints to crowdsourcing.  If you’ve been to any search conferences in the last few years, you’ve seen the Trada booth with the gumball machines.

We’re often asked why we have gumballs in the Trada logo. Trada was founded on the basic principle of the Wisdom of the Crowd – that a crowd of people working on a problem is collectively more effective than any one person could be working on the same problem. Harnessing the collective power of a crowd – in our case a crowd of Paid Search experts – is what makes Trada so effective for advertisers in our marketplace.

The classic example of the Wisdom of the Crowd is the gumballs-in-a-jar game where a group of people is asked to guess the number of gumballs in a jar. While the individual estimates vary widely, the averaged guess of each person in the crowd approximates the actual number of gumballs more accurately than the best individual guesser. We’ve tried the gumballs-in-a-jar game and it really works!

Cool stuff. Advertisers who find Trada’s concept intriguing may want to see how the Wisdom of the Crowd could help their business. According to Trada, the platform works best for mid-market companies and larger SMBs, who have sophisticated marketing needs (a really optimized campaign and aggressive goals) but who may not always have the time or in-house expertise to execute.

And if you’re a paid search expert and think you have the chops, you might want to consider signing up and see if you can generate some supplemental (or full time!) income on this platform.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Search Marketing Toolbox | SEM Tools | SEM Tools: PPC

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Search In Pics: Yahoo Family Olympics, Google Fiber Stickers & Panda iPhone Wallpaper

Search In Pics: Yahoo Family Olympics, Google Fiber Stickers & Panda iPhone Wallpaper
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Google Fiber Stickers:


Source: Google+

Google Street View Cars:


Source: Google+

Google Chromebook Kiosk:


Source: Flickr

Google Panda iPhone Wallpaper:


Source: Twitter

Yahoo Family Summer Olympics:


Source: Flickr

Related Topics: Search In Pictures

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YouTube Ranking Factors - Whiteboard Friday

YouTube Ranking Factors - Whiteboard Friday
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Posted by mybinding1

This week for Whiteboard Friday we are taking a look at how to get a video to rank on YouTube. Each month YouTube receives over 800 million unique visitors who watch more than 3 billion hours of video, traffic we can't afford to ignore. So how do you get videos to rank for competitive terms on YouTube? By paying close attention to these 12 important ranking factors.

Do you agree with these? Disagree? Tell us your thoughts in the comments below.

Video Transcription

Hi, my name is Jeff McRitchie from MyBinding.com, and today we're going to be talking about how to get your videos to rank better on YouTube and specifically YouTube ranking factors. We're going to cover 12 specific YouTube ranking factors, kind of in 2 different categories.

The first category would be the content that you create. These are things that are really in your control. Not everything about ranking on YouTube is in your control, and yet you have the ability to affect it all by the content that you create. So that's really the place to start is by creating awesome content and then uploading that content in a way that is going to put your best foot forward on YouTube.

So let's talk about the first six ranking factors that fall under the category of content. The first is title. You want a title that is going to be awesome. You want a great click through rate. You want people to want to watch your video. So when they're doing a search on YouTube for a specific topic, you want to pop up, and you want someone to say, "That's exactly what I'm looking for." So not only do you need to do the keyword research ahead of time to understand what someone needs, but you also need to deliver on that concept, so that they know that that is what I want, and then when they watch the video, it's not something totally different.

So, when you are setting out to create a video for YouTube, the title is probably the most important thing. You want a title that's going to draw people in, but then you also want to make sure that you deliver on that title. If you are going to say that you have the best video on SEO ever, you better make it the best video on SEO ever. Otherwise, people are going to say, "That's lame." They're not going to click through. They're not going to respond. They're not going to do anything. So title is your first and most powerful tool. You're going to want to do the keyword research and make sure you have a call to action in your title.

Second is description. You want to write a real description for your videos. I can't tell you how many times I've seen a video, and it's like a link to your website is the only description in there. Or, "This is a great video on . . ." and it has like one keyword in it. Write a description. Talk about what your video is all about, what makes it unique. Put some keywords in there, but write it from a real perspective. Make sure you put a link in there to whatever you want, fully qualified URL, and it will light up so that people can click on it. But the real purpose of the description is to make sure that you describe it.

Content is king, and this is a place for you to make sure that you have content. For us, I make sure that my writers write the descriptions. They take time. We write 300 to 400 to 500 words in a lot of cases. Maybe we'll do 200 or 300 words, and then we'll add the transcription below. But you want to make sure that you have something unique that's really about the video. Take the time to write it. It's really worth it.

The third ranking factor on the content side is your tags. You want at least 10 tags. You want them to be keywords, you want to do your keyword research, and you want to make sure that they're relevant for the video. Something that's weird about YouTube that's a little different than Google is that you can have a video that's all about something, and if you don't use that keyword in there, it doesn't really do the semantic matching for you. So, you could have a video that's all about something, but if you don't spell it the right way or if you don't use the plural version versus the singular version, then YouTube won't even rank it. So you need to make sure, at least until Google gets better at it, that you put those tags in there that have both plural and singular. Do your keyword research. Again, make sure that you understand, what are people looking for that are going to need to watch this video.

The fourth YouTube ranking factor on the content side is transcription. This is something that most people don't know about. I'm going to tell you about it today. That is that YouTube has a feature where it's going to try to transcribe your video for you, and it is horrible at transcribing your video. If you've ever tried to read the transcription that it does by machine, it is awful. However, something else that they don't tell you is that they use those transcriptions to rank your video for keywords.

So, if you were to slip something, and there's actually been some tests done on this, where someone transcribes a video and throws in a word that isn't mentioned anywhere in the description, anywhere in the title, and then you type that in a search in YouTube and up comes that video. They are indexing the transcriptions. So take the time to go ahead and transcribe your video word for word. Upload the text file. It will match up the words. It will then make your video closed caption, which will increase your click through rate, and it will also allow you to rank better for that video. Just a quick tip on that. Definitely worth doing. If you're going to take all the time to make the video, take a few extra minutes and transcribe it and make it happen.

Number five, I put this under the content side of it, and that is your channel authority. You control your content, which means you control your authority. Google is looking for channels that have authority, and it's going to use that as a basis for your ranking. It's going to be easier for someone who consistently creates awesome video to rank for terms versus somebody who just throws up a random video. Now, it's a little bit controversial just in that YouTube also has the power to let any person with a cell phone rank really well for a video if they have enough engagement, which is what we're going to talk about in a minute. But all else equal, if you have a good channel that you have great content on and good engagement on your other videos, that's going to flow over i