Search In Pics: Google Ball Pit With Penguins, LEGO Trophies & Yahoo LEGO Signage

Search In Pics: Google Ball Pit With Penguins, LEGO Trophies & Yahoo LEGO Signage
http://bit.ly/O5BVTg

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.

Penguins in Google’s Ball Pit:


Source: Flickr

Google LEGO Trophies:


Source: Google+

Google Panda Doodle:


Source: Google+

Yahoo LEGO Signage:


Source: Flickr

Related Topics: Search In Pictures

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How Website Structure & Information Architecture Should Mirror Your Business Goals

How Website Structure & Information Architecture Should Mirror Your Business Goals
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Thomas is the CEO of a major corporation. He had supervised a recent website redesign project, loved the snazzy new look with bells and whistles created by a talented graphics designer – but was calling me to help with a problem.

His beautiful new website wasn’t getting many visitors!

“Why don’t people want to visit our lovely website?” Thomas wailed, genuinely puzzled that the results of his intensive efforts weren’t as rosy as he had expected. As a strategic SEO consultant, the reasons were glaringly obvious to me… but I had to soften the impact, and gently explain what went wrong.

Together, we quickly checked the site’s ranking on Google for his top 50 keywords.  They weren’t anywhere in the top 10 results. Or even 20.

You see, the not-so-apparent reason for the ‘failed’ website was the lack of something essential for both higher search engine rankings, and to enhance the visitor experience which can convert a prospect into a customer.

What’s that, you ask?

Thomas’s new website, though visually appealing and technology-rich, was sorely lacking in a well planned information architecture and website structure.

But what is “information architecture”? And how does “website structure” differ from design?

A formal definition of “information architecture” would likely put you to sleep! So let’s simply call it the art of organizing and labeling website content, and bringing design and architecture principles to bear on it.

To understand this better, we’ll look at the skeleton of a website, shorn of flesh and skin, stripped down to the basic fundamentals of what shapes and strengthens it – from within.

Information Architecture and Website Structure

Basic Concepts Of Information Architecture

In medical school, trainees begin by learning about human anatomy. Knowing what makes up the body helps understand (and later treat) diseases that affect it.

At the heart of understanding website structure, and planning your strategy for information architecture, lies a need to know about terms like semantic search, latent semantic indexing, knowledge graph, and SEO automation.

Semantic search is an attempt to improve search accuracy by predicting the intent of a searcher. The shift from blindly matching keywords typed into a search box against a massive database, to a more “intelligent” form of search that attempts to understand what those words actually mean to the user, has serious implications on strategic SEO for many business owners.

Latent Semantic Indexing is an indexing and retrieval method that was designed to identify patterns in the relationship between terms and concepts within any text.

By providing unique context for each search term or phrase, it ensures that a search for ‘Apple’ computers will retrieve pages with iMac or iPad on it, while a search for ‘Apple’ fruit will pull a different set of results on gardening and growing apples.

The “knowledge graph” is made up of collated information that will help search services like Google deliver more than just a list of 10 websites, and provide contextual information that solves users’ problems better (even when those problems are not explicitly voiced by the user)!

The implications are clear. Keywords are open to being manipulated. User intent cannot be gamed so easily.

To survive a search engine war fought on the battlefield of semantic search, your business must deeply understand the psychology of your collective market, and then provide specific and meaningful answers to their problems, doubts and insecurities in the form of optimized Web pages that are simultaneously designed to rank well… and also fit into the bigger context of your overall business goals.

At first glance, this seems a daunting challenge. But it’s really straightforward if you proceed with a rational plan rooted in strategy, founded on information architecture principles and framed upon a solid website structure.

Before we explore these elements in greater depth, I’d like to make something clear.

This Is Not A Fight Between Designers & SEO Experts!

Traditionally, these two camps have been at loggerheads. Designers feel SEO ruins their carefully planned look and feel. SEO hotshots complain that higher ranking is sacrificed on the altar of a prettier website.

Yes, it is possible for a design-obsessed structure to wreak havoc with a site’s SEO. It’s also possible for a website driven entirely by SEO to destroy a brand or ruin sales potential. With planning and high quality implementation, the strengths of both specialties can be harnessed to offer a business incredible synergy.

Exploring how this happy union can be achieved is the goal of this report.

Today, any successful website needs:

  • SEO (to drive relevant, quality traffic that is looking to buy),
  • usability (to manage and convert these visitors into paying customers), and
  • the ability synergize both to work in concert, building your brand and growing your business.

Information Architecture & Getting Inside Your Prospect’s Mind

Information Architecture & Getting Inside Your Prospect??s MindToo often, businesses structure their corporate website based upon the business’ organization. This is often out of sync with a client’s needs, causing the business to lose money.

Your ideal prospect visits your website to see if you’ll help find solutions to her problems – not to read a self-serving brochure about your business.

Keeping this in mind, your information architecture must be based on the best ways to serve your visitor, based on an intimate understanding of ‘user logic’.

Let’s take a hypothetical case of a young couple planning a holiday to Norway. She looks at him and says, “Let’s stay at this hotel in Oslo, honey!”

And with that initial spark of desire, the journey of online exploration begins. They type the name of a hotel (or maybe just “Oslo hotel”) into Google and click the Search button.

Will they find your hotel’s website ranked on the front page?

Findability is only the first step. The title and description of your listing must address their specific problem – Where to stay on our trip to Oslo?  If you win the ‘click’, that delivers a prospective guest to your hotel’s website.

Now on your landing page, the couple wants more information. About their stay. About your facilities. Your pricing. Room availability. Tourism assistance. And more.

If your landing page copy and content matches their desire for knowledge and satisfies their needs, you’ll create trust and boost your chance of getting a sale.

This logical sequence - desire, findability, information, trust - is more or less constant across industries and niches. In one form or another, it exists in your field too. And your business website must match the flow, tap into the conversation that’s going on inside your prospect’s head, and join it to engage, inform, entertain and convince.

Before getting into the nitty gritty of content hierarchy and website structure that will help create this trusting relationship with prospects, I’ll take a step back to address another overlooked facet of the strategic SEO process.

Internal Link Structure & Information Architecture

Think about information architecture in the same light as planning and building a house. You would draw up a blueprint, then lay a firm foundation, construct a framework, and only then add on the layers that turn the scaffolding into a full fledged building.

Constructing an SEO optimized website that is strategically designed to fulfill the business goals of your enterprise follows essentially the same process.

When done correctly, a website’s information architecture can offer context for your content, present it in a manner that is friendly to search engine spiders and yet easy for human visitors to navigate, and ideally set up in a way that gives access to any section with just 3 clicks – or less.

The Myth Of “Home Page Focus”

Very simple, logical website structure (like I’ve explained before) that is based upon a user’s intent behind search keyword phrases will turn every category, sub-category and topic page into a “home page”.  This is awesome, because:

  • Your visitor will click fewer links (remember the 3 click rule?) to reach other sections of your website – some

Facebook Unveils Recommendations Bar For Sites, Says It’ll Drive 3x the Traffic

Facebook Unveils Recommendations Bar For Sites, Says It’ll Drive 3x the Traffic
http://bit.ly/MciklW

Today, Facebook is launching a new social plug-in that they say will significantly drive up clicks on other articles in your network.

It’s called the Recommendations Bar, and it mimics some fo the recommended articles pop-ups that sites have employed on their own – except this one, of course, is heavily integrated with Facebook.

If you install the Recommendations Bar on your site, a little box with a couple of related articles that readers can click on to continue the time they spend on your site. Facebook says that the articles displayed in the Bar will be based on “content that friends have explicitly liked and shared in your app or website.”

Here’s what it’ll look like when it pops up on one of your pages:

And close up:

As you can see, the Recommendation Bar alos includes a “like” button for the article the reader is currently on, and just like with any like button that story will be pushed to the user’s Timeline when clicked.

You can hide the new Recommendation Bar by clicking the top right corner, but a minimized tab remains on the site so you can open it back up if you want.

“In early tests, sites are seeing 3x the click through on the stories it recommends than through the Recommendations Box,” says Facebook.

For site owners:

As with all of our social plugins, integration is easy and takes just a few lines of code. Simply configure the plug-in, copy the code and paste it on your site. The functionality also available as part of the Facebook for WordPress plug-in. We recommend you include Open Graph markup on your articles Facebook can properly display them on the site.

Get started now.

WebProNews » Social Media

A Gold Medal Roundup Of Online Olympics Resources

A Gold Medal Roundup Of Online Olympics Resources
http://bit.ly/Qrpqz4

The games of the XXX Olympiad have begun in London. For the next two weeks people around the globe will be viewing the games in person, on television and on the web. There will also likely be record numbers of posts, tweets, pins, etc. from viewers, media and athletes and other participants in the games.

There are tons of Internet information resources that can help enhance your knowledge and enjoyment of the games. Hopefully these resources will also provide you with some interesting facts (with links to discover even more) that will help you “wow” your  friends, colleagues and others about what’s taking place in London. By the way, all of the resources listed are free.

News Sources

Fact Sheets From the International Olympics Committee

Here are direct links to several resources (all PDF) from the International Olympics Committee. You can find even more resource here.

See Also: News Releases From the IOC

Source: London Organizing Committee

Facts about many topics including sustainability, transport, the Olympic Park and more.

See Also: London 2012 News Releases

Team USA Fast Facts

Source: USOC

Team Canada Fast Facts

Source: Canadian Olympic Committee

Media Coverage

NBC Summer Olympics Media Guide The guide includes:

  • FAQ About NBC Coverage
  • Olympics By the Numbers (2500 Color Monitors, 30,480 miles of fiber optic cable, etc.)
  • Nations Participating in the Games
  • History of the Olympics on NBC
  • Cost and Ratings of Olympics on U.S. Television
  • Executive and Analyst Profiles

A 180 page (PDF) version of the guide is also available.

For updates and other NBC Olympics news visit the NBC Sports Pressbox.

Canadian viewers can access background material, schedules, etc. about CTV coverage here.

Apps

Reuters Olympics London 2012 App (iOS) Gorgeous images, news reports, and more.

Olympic Medal Alerts (iOS, Android, and Desktop Widget) Source: International Olympic Committee The app will alert you when medals in the sports you select are awarded.

Countries

Here are a few sources that can provide some fast facts about the nations participating in the Olympics

Organizations


Association of Summer Olympics International Federations
Directory info and direct links to all member web sites. (i.e. International Tennis Federation, Federation Internationale de Gymnastique, etc.)

Country-by-Country Directory (and Links) to All National Olympic Committees
204 countries are included.

Search

Official International Olympics Committee Medalist Database
All medalists since 1896. Data fields include:

  • Name
  • Gender
  • Countries/Continent
  • Medal (Gold, Silver, Bronze)
  • Records (World, Olympic)

Database of All Athletes
Each entry includes pictures and statistics. Here’s an example. Data back to 1896.

Wolfram|Alpha For Olympics Information
Here are some examples of how you can query Wolfram|Alpha for Olympics information.

Security

A roundup of reports and documents prepared by the Homeland Security Digital Library.

Video

Science of the Summer Olympics 10 videos produced by NBC.

Related Topics: Features: General | Search Engines: Special Events | Top News



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Facebook Officially Has 955 Million Active Users (552 Million Daily)

Facebook Officially Has 955 Million Active Users (552 Million Daily)
http://bit.ly/QQijof

Facebook just released its first-ever earnings report as a public company. Aside from the financials, the company revealed its latest user stats.

Facebook says it has 955 million active users, 552 million of which are using Facebook daily. 543 million of them are using Facebook from mobile devices.

To put this all into perspective, the world’s estimated population, as of 2011, was 6,973,738,433. So take off the 6, and you’re left with close to the amount of ACTIVE users Facebook has. It’s pretty impressive, to say the least.

Even after all of the privacy concerns that have plagued users over the years, all the so-called “Facebook fatigue,” the increasing presence of businesses and advertising, and everything else, Facebook is still growing significantly. It remains to be seen how Facebook stock will perform once the dust from the report settles (they haven’t even held their conference call yet), but I would think that would have to count for something.

Remember when The Social Network came out? The tagline was, “You don’t get to 500 million friends without making a few enemies.” 500 million. The movie was released in 2010. We’re only slightly more than half way through 2012, and the number has nearly doubled.

On a related note, rival social network Google+ is growing significantly as well, albeit, on a much lower scale.

WebProNews » Social Media

Chick-fil-A Spokesman Don Perry Passes Amidst Gay Marriage Controversy

Chick-fil-A Spokesman Don Perry Passes Amidst Gay Marriage Controversy
http://bit.ly/PSYxXT

As Chick-fil-A continues to generate controversy over statements company President Dan Cathy made regarding same-sex marriage, they have suffered the loss of their lead spokesman Don Perry.

Perry was Chick-fil-A’s Vice President of Corporate Public Relations, having been with the company for almost 29 years.

Chick-fil-A said that Perry died “suddenly,” this morning. ABC News is reporting that Perry suffered a heart attack.

Last week, Chick-fil-A found themselves in the middle of a PR controversy when President Dan Cathy said he was “guilty as charged” in his opposition to same-sex marriage. Chick-fil-a has made no attempts to hide the fact that they are a Christian-based company, but to hear this statement the carried such certitude set off many marriage equality supporters.

Later, Chick-fil-A went into a little bit of damage control mode, as they walked back Cathy’s statements, saying,

“The Chick-fil-A culture and service tradition in our restaurants is to treat every person with honor, dignity and respect – regardless of their belief, race, creed, sexual orientation or gender. We will continue this tradition in the over 1,600 Restaurants run by independent Owner/Operators. Going forward, our intent is to leave the policy debate over same-sex marriage to the government and political arena.”

That statement was the work of Don Perry, who added that “leaving the policy debate” meant “not proactively being engaged in the dialogue.”

Here’s what Chick-fil-A had to say about Perry’s death in a statement:

We are saddened to report the news to you that our dear friend Don Perry, vice president of public relations, passed away suddenly this morning.

Don was a member of our Chick-fil-A family for nearly 29 years. For many of you in the media, he was the spokesperson for Chick-fil-A. He was a well-respected and well-liked media executive in the Atlanta and University of Georgia communities, and we will all miss him.

Our thoughts and prayers are with his family.

As of now, Chick-fil-A continues to try to clear the air surrounding the controversy, taking to Facebook to clarify their version of recent events:

WebProNews » Social Media

SearchCap: The Day In Search, July 27, 2012

SearchCap: The Day In Search, July 27, 2012
http://bit.ly/Osogn2

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • A Gold Medal Roundup Of Online Olympics Resources

    The games of the XXX Olympiad begin in a few hours in London. For the next two weeks people around the globe will be viewing the games in person, on television and on the web. There will also likely be record numbers of posts, tweets, pins, etc. from viewers, media and athletes and other participants [...]

  • AdWords Remarketing Gets Tag Makeover, New Features

    Google has made some changes to the way advertisers do remarketing on AdWords, and is expanding an ongoing test. The various moves are aimed at making remarketing on AdWords simpler and more effective. The process of putting tags on websites for creating remarketing lists is undergoing a substantial change. Rather than putting a separate remarketing [...]

  • How Website Structure & Information Architecture Should Mirror Your Business Goals

    Thomas is the CEO of a major corporation. He had supervised a recent website redesign project, loved the snazzy new look with bells and whistles created by a talented graphics designer – but was calling me to help with a problem. His beautiful new website wasn’t getting many visitors! “Why don’t people want to visit [...]

  • Figure Out What Is Important, Then Measure It

    As search marketers, we are constantly digging around in analytics, finding data, thinking it looks neat, then stepping back and saying, “But is this important?” I’ve done this a million times, and recently came across a quote that put some of what I’m always looking for into perspective. Don’t make the measurable things important but [...]

  • Google Updates Earth For iOS With More 3D, Adds Default City Location To PC Maps

    In early June, at its “next dimension” mapping event, Google promised more complete 3D coverage in Google Earth. Yesterday it rolled out new versions of Earth for iOS devices. The list of fully rendered 3D cities includes: “Boulder, Boston, Charlotte, Lawrence (Kan.), Long Beach (Ca.), Los Angeles, Portland (Ore.), San Diego, Santa Cruz, Tampa, Tucson, [...]

  • Search In Pics: Google Ball Pit With Penguins, LEGO Trophies & Yahoo LEGO Signage

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Penguins in Google’s Ball Pit: Source: Flickr Google LEGO Trophies: Source: Google+ Google Panda Doodle: Source: [...]

  • Here Come The London Olympics Logos From Google & Others

    The London 2012 Olympics kick off in a few hours and the opening ceremony is just around the corner. To celebrate the special day, Google and other search engines have special logos for the event. Today on Google, you will find the special Google logo for the opening ceremony. You should expect the Google logo [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local, Maps & Mobile

Link Building

Searching

SEM Industry

SEO & SEM

Social Media

Related Topics: SearchCap



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louis-vuitton-speedy to purchase
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AdWords Remarketing Gets Tag Makeover, New Features

AdWords Remarketing Gets Tag Makeover, New Features
http://bit.ly/NyK97L

Google has made some changes to the way advertisers do remarketing on AdWords, and is expanding an ongoing test. The various moves are aimed at making remarketing on AdWords simpler and more effective.

The process of putting tags on websites for creating remarketing lists is undergoing a substantial change. Rather than putting a separate remarketing tag on every page that you want to create a list for, you can just place a single piece of code on every page, but create lists for based upon the URL

For example, you could create a remarketing list that includes every person who visited the sporting goods section of your site, by including all pages that include “sportinggoods” in the URL, such as http://www.yoursite.com/sportinggoods, http://www.yoursite.com/sportinggoods/baseball and http://www.yoursite.com/sportinggoods/football. This change, of course, will make it harder to do remarketing on sites that don’t have URLs structured in this way.

Other examples from Google:

Marketers who use Google Analytics will also be able to create lists within GA, when their accounts are linked. This beta will roll out in waves through the end of the summer.

Additionally, the company is adding the ability to target “like” audiences — people who are similar to the folks on your remarketing list but who haven’t visited your site yet. This capability will be rolling out in the next few weeks.

Google is also expanding an AdWords beta test that lets marketers customize ads based on remarketing lists. For example, if someone who has visited your web site searches for a keyword you’re bidding on, the ad that will display can be customized. (FAQ item for consumers is here.) If you’re interested in participating and have an AdWords rep, reach out to ask to be added.

Related Topics: Google: AdWords | Top News



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Hitting The Gym With Full Confidence And Simplicity

Hitting The Gym With Full Confidence And Simplicity
http://bit.ly/NyJFP3


Most of us have health and fitness targets. Regrettably, several of these same men and women neglect to attain their aim. Fitness requires determination and motivation considering that a person can shed their way to their aim easily. Here is a write-up that can provide fantastic tips on where to start. Discover Clothing Consignment

In case you have a physical injury, consistently physical exercise the low-harmed areas of your body. Hands, for instance, are interrelated to each other. Research indicates that operating a single side in the physique in fact contributes to enhancements in energy on the other side. Should you do this then you definitely won't fall away from your exercise regimen.

Dairy is the ideal drink to eat after training. Consuming milk products is really a tasty way to supply your system the protein it deserves after a workout. Dairy is produced for child wildlife, thus it consists of most of the required protein, saturated fats and nutrients which can be crucial for the appropriate growth and development of a leg. These are typically also fantastic nutrients for increasing your system volume. Secrets About Clothing Consignment

Is it possible to use a sauna? Being placed in a sauna after a very good workout provides benefits. Comforting aching muscle tissues after a difficult workouts are a principal gain for fitness fans.

An incredible idea to help you get physically fit is to buy some rollerblades. Rollerblading isn't preferred as if it was a husband and wife years back, but it's ideal for burning off unhealthy calories now. Visit your neighborhood sporting products shop and buy a good pair of roller-rotor blades.

Doing a little basic pushups can be a wonderful way to tone up triceps. When you place your hands at 45 education angles when doing them, you can expect to directly objective these muscle tissues. This particular drive-up physical exercise will strengthen and color those difficult-to-attain triceps like not any other physical exercise available.

Working out is only a part of staying in shape. When you're staying in shape, you have to ingest bank account your diet as well as your exercise routine. If you wish to be considered a bodybuilder, you can expect to demand different unhealthy calories and foods than somebody else may.

Do stomach workouts aside from ab crunches. There is certainly facts exhibiting that performing 250,000 ab crunches only uses up just one pound of excess fat. When you are undertaking them, you should think of undertaking something different. You must physical exercise your stomach muscles in alternative techniques too.

To obtain better weight loss effects, show up your workout's "denseness." When you total far more physical exercise reps inside a shorter time frame, you will observe increased weight loss. Make these workouts "denser" by decreasing your pauses among intervals or eliminating them totally among sets. This can help you shed more body weight in the end.

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A certain way to stay inspired to attend every workout is to pay your coach beforehand. You are likely to be inspired to exhibit up as an alternative to to get rid of difficult-gained money.

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Elevate dumbbells to assist you manage. Numerous joggers don't take into consideration body weight lifting, however it is really valuable. Scientific studies in fact show that joggers who often lift dumbbells not just manage a lot a greater distance with out experiencing fatigue, in addition they manage quicker.

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