Modern Contemporary Furniture

Modern Contemporary Furniture
http://bit.ly/QivkmZ

With the modification in way of fashion trends, furnishings has also undergone several changes in the past few years. Contemporary furnishings is the latest fad amongst individuals to decorate their residences and offices. Available in streamlined and sophisticated designs, it is the topmost choice.

Furniture is a fundamental part of any home that provides it a respectable appeal and includes value to its overall appearance. Also, it is the best means to showcase your sense of style and fashion. However, you can easily see a substantial modification in designs and colours of furniture. In the modern way of living, everyone needs to have modern yet advanced furnishings that advances the best appeal of their location.

Modern Contemporary furniture is very popular amongst patrons today. It has actually made its way in the lives of people who wish to offer their residence a modern-day yet stylish touch. Being impressive and stylish in appeal, it is just one of the most sought after varieties of modern furniture. With the one-of-a-kind line of modern furniture you can easily enhance your house into a fascinating and impressive place. All you require is simply the right sense of fashion and style.

You can easily get to see a broad range of furniture offered in market these days. Apart from being elegant, modern-day and imaginative, the design products are extensively recognized for their impressive attributes. The remarkable designs of modern furnishings make it the most preferred option. Ranging from easy, elegant, smooth, ethnic to contemporary, the variety offered in these furnishings is unlimited.

Whether you wish to design your home in artistic or modern means, the impressive line of these furnishings is merely the ideal choice to choose. The greatest part of contemporary furniture is that you do not need to lose time and money on its maintenance whenever. Being very heavy duty, it offers a long service life. Additionally, with the contemporary pieces of furniture, you can rest assured for the quality of furnishings products.

Unlike typical furnishings, contemporary furnishings products come in a range of materials to boost beauty of your residence. Besides wood, producers today make use of plastic, glass, natural leather and wrought iron that do not call for regular upkeep. With simply a little bit of care, you would discover it as remarkable as the brand new one.

This furniture acquires huge appreciation amongst customers for its capability. The furnishings items are not only created in a trendy and modern way, but these are renowned for their creativity too. In fact, most of the contemporary furniture products serve twin applications that conserve the area.

One such impressive piece of furniture is convertible sofa, which can be used as a settee and changed bed. Being an exceptional combination of style, capability and development, the outstanding array of contemporary furniture is the best choice when you wish to style your location.

Individuals seeking furnishings choices in market normally search for items that are transportable and light weight. The greatest option is to choose contemporary variety of furniture that is very easy to carry from one location to one more. Unlike standard furniture, you don't need to place great deal of efforts and energy to move it when you wish to move your residence.

With numerous impressive functions of modern furnishings, it has actually become the most preferable choice of people today. In fact, it is an affordable contemporary furnishings option for people who wish to try new design in their homes.

2012 #MozCon Videos Are Here

2012 #MozCon Videos Are Here
http://bit.ly/QitgeA

Posted by randfish

MozCon 2012 was amazing! This year, we opened the doors to about 800 attendees, including Moz Staff, and had a total of 29 presenters, including four very special community speakers. Feedback from attendees was phenomenal from kind words to thoughtful suggestions and ideas to make 2013 even better.

Jenny Lam at MozCon 2012

One thing we strive for with MozCon is making sure that our content level challenges attendees (and us!) to learn something new or how to take a concept we already know and blow it out of the water. We want every attendee to go home with something to implement on their site. In our post-conference survey, we asked attendees about the level of our content:
MozCon 2012 Presentations Advanced
We want to make sure all our attendees are like the Goldilocks to our Baby Bear; they find our talks just right.

We are also incredibly humbled that most MozCon attendees would recommend our conference to someone they know:

Recommend MozCon 2012

Super exciting for us to see all the respondents who'd give MozCon a 10/10 to others interested. 

And now is the time you've been waiting for: the 2012 MozCon Video Bundle. You can stream every video from your computer or download it to your computer, tablet, or mobile device. Plus, you can download the slidedecks for every presentations so you don't have to worry about capturing URLs and all your notes can be focused ideas for your site(s). You'll be able to watch them at your leisure whether you're sitting at your desk, on an airplane, or chilling on your couch at home.

What's in the 2012 MozCon Video Bundle?

Included in the price ($ 299 for PRO members or $ 399 for non-PRO members) you’ll get:
  • 29 videos (over 17 hours) from MozCon 2012
  • Stream or download the videos to your computer, iPhone, or Android device
  • Downloadable PowerPoint slide-decks for the presentations
Buy the 2012 MozCon Video Bundle

For those looking for a taste of MozCon, we're releasing Wil Reynolds' talk, Beyond Link Building: Real Companies Do Real Things. Wil's talk was one of the highest-rated MozCon talks. Additionally, his talk really speaks to the vibe of MozCon: doing hard work that impacts your company and working toward long-term goals to better, not just sales, but customer experience overall.

Full Length Sample Video

 

When you purchase the MozCon 2012 videos, you'll get 28 more videos that are truly, in our 7th year of MozCon, some of the greatest content you'll find around. Three full days of chock full of learning from some of the brightest minds in our industry. With the decks. Kind of like you're there, except that we can't sent Roger to your office for hugs. (Sorry, he gets airsick.)

Finally, a surprise for MozCon 2012 attendees

As those of you who attend know, we had a bit of trouble with the wifi at MozCon. And we can't apologize enough for the difficulties as we know many of you were counting on having a connection as an added value to your experience. To make up for it, we're providing the videos and decks to all 2012 attendees for free. You should've received an email in your inbox with your special link for free purchase. (Please note, you can only use this code once for one SEOmoz account.) If you don't see your email by tomorrow, let us know.

Dr Pete at MozCon 2012

We're so happy to be able to bring this amazing content to everyone. Enjoy!

What people said about MozCon 2012

MozCon is the best online marketing conference I have ever attended. The content is well-rounded and advanced.
Bekka Palmer
Senior SEO Strategist
Thunder SEO
Great presentations by expert speakers delivering up-to-date, actionable content in not just SEO, but also conversion rate optimization, Facebook and paid marketing, viral content design, and a host of other topics. I came away inspired to 'make the web better' by delivering even more SEO awesomeness to my clients.
Steve Ovens
Director of SEO
Digital Media Strategy Pty Ltd
I've been passionately involved in SEO/SEM for nearly a decade, and I can honestly say that MozCon was the most educational 3 days that I've ever experienced in that amount of time. There was a wealth of tangible information and insight that I'm going to be able to utilize in all aspects of SEO. MozCon was simply inspiring.
Greg Bebezas
SEM Specialist
OpenText Corporation
MozCon was all that I could have hoped for. I learned what we really needed to know to be successful at SEO, including the nitty-gritty techniques that you just don

Facebook Exchange Is Now Out Of Beta

Facebook Exchange Is Now Out Of Beta
http://bit.ly/NzjVle

Facebook announced that its Facebook Exchange ad exchange is now out of beta. The company announced the offering back in June.

The Facebook Exchange enables advertisers and agencies to use cookie-based targeting through Demand-Side Platforms (DSPs) to reach their audiences on Facebook with what Facebook says are more timely and relevant messages.

Product Marketing Manager Scott Shapiro says, “Facebook Exchange allows marketers to use their own real-time consumer insight data to reach an audience on Facebook. Facebook represents a large portion of display ad inventory on the web—more than 25% according to a recent ComScore study—so this is a significant opportunity for advertisers using DSPs to extend the same strategies that are working for them on other display exchanges to Facebook. The only ad format available on Facebook Exchange is our Facebook Standard Ad, so you can really think of this as display.”

“Start with your objective and the type of targeting that is best to achieve that objective—a deep understanding of those two things will lead you the type of ad product and buying channel that is best for your goals,” says Shapiro. “For example, say I’m an e-commerce company looking to drive purchases on my site. In this case, people browsing on my website or searching for products that I sell on a search engine are expressing meaningful intent. Facebook Exchange would be a great fit because it enables me to use those signals to remarket to this valuable audience on Facebook, and at the right time.”

“For many advertisers in industries like retail, travel, auto and financial services, Facebook Exchange is a great way to drive conversions from Facebook based off consumer insight data,” he adds. “Advertisers can extend these same performance-driving techniques they do on other exchanges to Facebook.”

He does note that there are situations where the Facebook Ad Exchange may not be such a great fit, such as when the objective is to drive awareness through a photo posted to a brand’s page. The reasoning is that fans can drive viral distribution value through the news feed in such a case. Sponsored Stories and Page Post Ads, he says, can help fuel that.

Basically, according to Shapiro, the Facebook Exchange is best when the objective is a conversion outside Facebook, and the data exists outside Facebook.

WebProNews » Social Media

Psychographics Deconstructed: What We Look Like to Facebook Marketers

Psychographics Deconstructed: What We Look Like to Facebook Marketers
http://bit.ly/PlA8sN

Posted by aimClear

For those of you who were at this year's MozCon, this post is the punch line to my presentation. If you did not attend, here’s what happened: I spoke for about an hour about Facebook, YouTube, and LinkedIn targeting. I worked to explain that research using paid social ad creation tools (including FB Ads) matters to organic social (community management) - the same way that the AdWords keyword research tool matters to organic search (SEO).  After my talk, something like 800 people in the audience sort of looked up as if to say, “WTF is Marty talking about!?” Thankfully, Rand came out at the end and asked some smart questions that helped clarify. Then, we had a fireside chat.  

Rand said he sensed that what we’d been discussing was really important and, by way of a live interview, totally brought the room to the heart of the matter. It was a remarkable experience, and why that needed to happen makes so much sense to me. This stuff is hard to explain and, honestly, I’ve had mixed results when presenting it. Rand was right. It really got me thinking.

By the end of the impromptu session, nearly all of those incredibly beautiful Mozzers raised their hands to say they seemed to understand. What blew my mind is that since then, I’ve received at least 20 tweets, calls, emails, and LinkedIn direct messages in which MozCon attendees expressed that the presentation changed their outlook on marketing forever. That has been confusing and exciting all at once. Thus, this post. 

Upon reflection, we at aimClear put our collective heads together and brainstormed a way to express the concept of the “whole” user, targeted by Psychographics. “Psychographics” is a means of identifying users by interests, occupations, roles in life, predilections, and other personal characteristics. It’s like demographic research and persona modeling on to the Nth degree… hence the “psycho.” I decided to use myself as an example. Keep the following types of Facebook interest/product associations in mind as you peruse the infographic below, and use them as jumping boards for your own psychographic targeting explorations.

  • I (Marty) am susceptible to buy Ben Taylor songs, because I have loved his dad’s (James Taylor) music since I was a boy.
  • Marketers have a great shot at selling me exclusive foodie experiences because my social graph indicates I’m interested in James Beard award winning restaurants.
  • I’m a terrific target for Chanukah candles in November, because I love the old City of Jerusalem.
  • Rand can pique my interests with one of Joanna’s great ads, because I like Danny Sullivan.
  • Republicans should not spew-market content in my direction. Instead, they should work to subtly subvert my instincts. I like Barak Obama.
  • Hotels, airport transportation, and Broadway shows may interest me, because of my Javits Convention Center proclivity. It’s worth testing.
  • You might be able to get me to buy self-help books, because I sometimes suck my thumb when I sleep.

Anyway, you get the picture. We chose Facebook for this study because it has the most complete social graph (best data) in all of publically available social. While all interests below were pulled as actual inventory in Facebook, there are likely a number of permutations for each interest to round out each interest bucket. Also, what you see below can easily be mapped to YouTube and LinkedIn. Grab my MozCon slidedeck and this all might just make a bit more sense.

Key Takeaways from the Infographic

  1. There has been a radical top-of-the-funnel shift. People can be sliced and targeted many different ways in social channels.
  2. Social intent can be often gleaned. Sometimes it works in amazing ways, like search.
  3. The “data” on the table is publically available via Facebook, LinkedIn, and YouTube or Google. Leverage the tools made for marketers (native keyword tools, ads creators, etc.) to assess inventory for your segments.
  4. On that note: keyword research (using AdWords KW Tool) is to SEO as social PPC research is to community management. You would never do SEO without having a look at Google’s KW tool. It makes sense as AdWords is one of the places we can find out about Google’s inventory. You would also never do community management without looking at associated paid inventory.
  5. The psychographic research artist adds value to raw channel-of-origin data by curation. In other words, if you’re the marketer who can target all the molecular biologists in the United States who work for Fortune 500 companies, you’ve added a lot of value to the raw data. Now your team can target these users for social PPC ads and organic social interaction.
  6. Use the correct tagging, and marketers can capture social data to associate with known-users’ profiles. Pretty much the best way to bust your privacy is to click on one of my tagged ads and convert. Count on the fact that we grabbed the data and associated it with your profile.

Thanks, Mozzers. It was a pleasure to meet you in Seattle. I saw plenty of old friends and made new ones. See ya in the comment threads!

Infographic designed by Quentin Oliver, co-produced by Lauren Litwinka, additional research by Gretchen Egeberg.
Fireside chat image by Rudy Lopez.


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How Valuable Is Pinterest To Online Retail Sites?

How Valuable Is Pinterest To Online Retail Sites?
http://bit.ly/PJxmzj

A new study finds that Pinterest is proving to be quite valuable for online retailers. While it trails Facebook in a variety of metrics, it’s gaining ground in those, and is leading in one very important metric. Plus, Facebook’s dominance only stands to increase Pinterest’s value within the other metrics.

Is Pinterest helping your business? Let us know in the comments.

Earlier this week, we looked at the following infographic from RichRelevance comparing Facebook, Twitter and Pinterest, in terms of the shopping traffic they drive to retail sites:

Who's driving traffic to shopping sites

The infographic is based on a study from the firm, which looked at 689 million shopping sessions on “leading U.S. retail sites” between January 1 and August 31.

“Every social network promises a new way of connecting consumers with retailers and brands,” said Diane Kegley, CMO of RichRelevance. “However, the big take-away from our research is that not all channels in the social space are created equal. As retailers and brands continue to sort out how to take advantage of social networks, this infographic provides great insight into better understanding the nuances of each channel, how they resonate with consumers and how marketers can take advantage of each in their own unique way.”

It may be Facebook on top in most of the metrics listed in the graphic, but Pinterest, interestingly, is blowing both Facebook and Twitter out of the water in the critical AOV (Average Order Value) metric. That is: the sum of revenue generated divided by the number of orders.

Also of note is Pinterest’s “surprisingly large share” of sessions (particularly when compared to Twitter, which has obviously been around much longer). Likewise, Pinterest is significantly higher than Twitter in share per session and revenue per session. Pinterest is gaining in both revenue per session and conversion by source, as RichRelevance points out.

It’s no surprise that Facebook is the dominant player here in most of the metrics, given its sheer size. The company recently revealed that it has 955 million active users. However, this actually serves to help Pinterest in the same metrics, given the site’s Facebook integration.

For one, Facebook is one of the log-in options for Pinterest, so many users are already using Facebook.

Facebook featured Pinterest in its “Developer Spotlight” earlier this year, taking about how Pinterest was taking advantage of the Facebook Timeline. “Pinterest focused on the most frequent and social things people do on their site – pin and follow – and built Open Graph stories that people could identify with,” explained Facebook’s Will Liu. “Pinterest also prompts people to add the app to their timelines through a clear call out that is integrated into the design of the site.”

In less than a month of launching its Facebook Open Graph integration, Pinterest saw the number of Facebook users visiting Pinterest every day increase by over 60%. Now, that stat is slightly dated at this point, as the post was from February, but the point that Pinterest is only helped by Facebook remains valid.

It’s worth noting that RichRelevance’s study only included browser-based shopping sessions and not shopping that may originate from mobile apps. This is actually a really important thing to consider for a couple of reasons. For one, Facebook says its mobile users are more likely to be daily active users.

Secondly, Pinterest has only had its new mobile apps available for about a month. In August, the company launched its new apps for Android, iPhone and iPad, which should only lead to more users, sales and brand engagement for brands. For that matter, Pinterest has only been available without an invitation for just over a month too. If it’s had this big of an impact on an invitation-only basis, it’s quite likely that we have yet to see Pinterest’s potential.

As I noted in a previous article, Pinterest’s growth and cross-platform compatibility could be just what the doctor ordered for e-commerce businesses looking to get more web traffic from social media, especially now that they have to pay Google to be listed in Google Shopping. There are various products coming out designed to get Pinterest users interested in, well, products.

ShopInterest, for example, is a DIY online shop for merchants to create pinboards of the stuff they sell.

Of course, RichRelevance’s data only represents one study. MarketingCharts does a little comparison, writing, “These findings appear to contrast with data released in July 2012 by Jirafe, reported by Forbes. According to that study, which examined the behavior of 89 million online shoppers who visited Jirafe’s clients’ 5,000 online stores in the past year, average order value (AOV) for traffic from Twitter and Facebook was far higher than for Pinterest traffic. In fact, traffic from Twitter (5.3x), Google (3.45x), Facebook (2.5x), and Bing (2.1x) all had AOV’s more than twice as large as traffic from Pinterest.”

“Methodological differences may explain the discrepancies,” MarketingCharts adds. “The Forbes article noted that Jirafe serves only a few of the top 500 online retailers, such that Pinterest data for these larger sites may be more positive. The RichRelevance data is also based on its client base – select US sites that have deployed its retail recommendation software. That study also includes only browser-based shopping sessions and does not include shopping that may originate from mobile application versions of the platforms. It is unclear how such sessions were treated by the Jirafe study.”

In general, brands themselves are flocking to Pinterest. According to a recent study from SimplyMeasured, 51% of the top 100 global brands now have Pinterest accounts.

Pinterest has been expanding its category offerings, and I expect that this will continue, which should only open the door further for merchants. It already has its built-in “gifts,” feature, for product promotion, complete with price tags.

If you’re unfamiliar with this, it’s a drop-down menu at the top of the homepage, which lets users browse items by price range. Pinterest will include price if it’s in the description of the post. Shopify has a good post about this and other ecommerce tips, saying, “Every ecommerce store owner should make full use of this functionality!”

Shopify also suggests pinning other people’s products, and not just your own, not pinning every item you sell, linking to products “tastefully,” being visual with product photography, creating a re-pin board, and of course, getting followers. They suggest frequently posting Pinterest content to Facebook, Twitter, LinkedIn and Google+ streams, adding, “Remember to keep the focus of your posts on things that are visual appealing.”

Has your site seen a significant amount of Pinterest traffic? Do you have a Pinterest strategy in place? Let us know in the comments.

WebProNews » Social Media

The Role of APIs in the Future of Search

The Role of APIs in the Future of Search
http://bit.ly/PJwoTA

Posted by Tom Anthony

People talk a lot about APIs in the SEO industry (me especially) - the tools you can build with them, the competitive analysis data you can access, the reports you can automate. However, we tend not to discuss the wider picture, the thousands of APIs out there for other things, and, most importantly, the profound effect that APIs are going to have on the web, and thus the SEO industry, in the coming decade.

I believe that over the next 10 years there will be a huge decline in the number of users visiting websites, and that APIs (and structured data) are going to play a pivotal role in that shift.

To understand why I think this, lets take a look at the evolution of the web over the last 20 years.

(Note - I'm not going to explain APIs in this post - but you only need a broad understanding of them to get my point.)

History of How the Web Looks

The (public) web has been around for a little over 20 years, and in that time it has changed a lot. The first website, built by Tim Berners-Lee, looked like this:

(see it here)

With black and white text and no images, it was a pretty static experience, but was the birth of something amazing. Over the next 5 years, although the web grew and moved forward, it didn't see any drastic changes. Over the next 10 years the web got more colourful, with images appearing and layout being improved:

(Image courtesy of archive.org)

However, it was still a pretty static experience, and a long way from the web we know today, which looks more like:

Good old Bear Grylls. His site (which he updated this week!) shows off animation, high-res imagery and video, is interactive, has embedded social media, and is representative of the dynamic web we know and love today.

Obviously, this was a crude history of the web, but my point here is that in 20 years the web has accelerated from something akin a simple set of interlinked text pages to an interactive multimedia system. Let's tie this together with how the web is consumed and searched.

History of How the Web is Consumed

We've seen the web has become a far richer experience to interact with in the last 20 years. We can see that it has also undergone drastic changes in the way that we consume it. In the beginning, it was almost universally accessed via desktop machines:

Some readers won't even remember the days of having to turn on the external modem, dial up to connect and wait whilst the modem sung its song as it connected for a while. Using the web back then was something you made a slot of time for - you'd decide you need to check your email, and you'd head off and maybe spend 30 minutes or an hour using the painfully slow connection, before disconnecting and turning off the modem.

That slowly changed, and by the early 2000s you were quite possibly looking at the internet on a laptop:

(Image: Wikimedia Commons)

Your laptop maybe had a built in modem giving you 'mobile internet' you could use by a phone line, but we were starting to see 'broadband' connections and the advent of wifi. This was the beginning of always being connected for some people, but still the internet wasn't truly mobile, and there certainly wasn't widespread availability.

Nowadays, the majority of readers here will be accessing the web on their mobile:

There is prolific availability of wifi, most of us have 3G internet built into our phones, and using the internet is completely without thought; on the occasion that I'm not connected I'll inevitably try to do something on my phone before remembering "Yep, that also requires internet."

We have moved from interacting with the web via infrequent and prolonged interactions of minutes or hours to many short interactions of only a few seconds. In 2002, the average internet user used the web for 46 minutes a day, but in 2012 that has gone up to 4 hours a day. We're using the web for more time, more frequently, and in shorter bursts. Using the web has moved from being a task in and of itself and has become ubiquitous tool that we don't even notice. 

History of How the Web is Searched

Finally, let me briefly discuss the way the web has been searched over the last 10-15 years. Very broadly speaking the general process, which has been changing in the last 2-3 years, has been searching in a generic fashion to searching in a specific fashion. Crudely this could be thought of as 'searching to find the place where you can search for the answer'.

You traditionally have started with the '10 blue links' result, which has taken you to a place where you could often refine your search in a context specific fashion. What do I mean by context specific? I mean that this specific search allows you to specify attributes unique to the type of thing you are searching for.

For example, in the image above, the search page on Amazon allows me to specify attributes such as author, ISBN and others which are specific to the context: book. Whereas the search box on Google / Bing is a single text entry box to cover all types of search for all types of results.

A Shift in How the web is Searched

However, we have been seeing a shift in this generic -> specific model. Google has started to detect the context of your search from keywords, and then provide additional context specific inputs to refine your search. The classic example is the hotel search:

Now, beyond the general text field, Google allows me to enter a Check-In and Check-Out (attributes, unique to the context: hotel) date to refine my search, and see real-time prices from a variety of vendors. What is notable is that these prices I'm seeing from sites such as ebookers.com are right here in the search results - I'm not visiting their site to see them. I'm not seeing any of their marketing bumpf, any of their special offers or deals, I'm just seeing their price.

Google has also began customising the display of the results based on context, with various examples from maps to weather:

Rather than the 10 blue links of days gone by, we are increasingly seeing the a context specific SERP with a customised display. With emerging search technologies such as Siri, this is often the norm rather than the exception:

With Siri, there never was 10 blue links, but only ever context specific results, each presented in a fashion appropriate to that context.

Siri's weather results above are provided by Yahoo!, but again the user never visits the Yahoo! Weather site. Likewise, the results about the distance to the sun are from Wolfram Alpha, but the user never visits their website. The results are being server via APIs, allowing Siri to leverage Yahoo! and Wolfram Alpha's services directly.

h3

Structured Social Sharing Formula - Whiteboard Friday

Structured Social Sharing Formula - Whiteboard Friday
http://bit.ly/PJpygY

Posted by Dana Lookadoo

Sharing content via social media is simply the next step after hitting the "Publish" button. How do you ensure your shares on Facebook, Google+, and Twitter are optimized? With a little planning and coding, you can make them look their best so that they go viral and track effectiveness in analytics. In this Whiteboard Friday, Dana Lookadoo unpacks the Structured Social Sharing Formula (SSSF): 10 steps for optimizing Web pages and social shares. The process includes:

  • Marking up pages with microdata (Open Graph Protocol)
  • Best practices for formatting
  • How to find and use hashtags
  • Tagging URLs to track social referral data in analytics

Keep an eye on the blog next week for a supplemental post from Dana offering detailed steps from her Community Speaker presentation at Mozcon 2012. To learn more about social markup and tagging, download the free Structured Social Sharing Formula!

 

Video Transcription

"Hi Mozzers. All right. What we're going to talk about today is the structured social sharing formula, and I'm going to go over 10 best practices for rocking your SEO with a markup and how this is going affect Google+ and Facebook. So I'm going to run through these, and then we'll delve down a little bit.

So the first of your five items that you would cover are actually going to do with meta tags that are Open Graph protocol. We have the title tag and the description and the OG image and the type of the website and the URL.

Actually, in five of these, four of these are required. The title is one of the first required items, and we're going to break down that in a moment The meta description is not required, and the image is going to actually become your thumbnail image. The type has to do with your website type, and that's going to actually be default. If you don't put anything in there, they're going to assume that's a type value. The other values that you can look at are author, profile, book, video, and you can look more at OGP.me if you want to look up more about types. On your URL, that's your canonical URL. So it's your permalink. So that's pretty easy.

Then we're going to go over your UTM variables so that you can track your campaigns, and that way you're going to make sure that you're getting your social referral data. We'll talk about your share blurb that goes on Facebook and Google+.

Hashtags, we're going to delve into a little bit on best practices. We can't do a demo on here, but at least you'll get an idea of what to do and what not to do. Moving into the best practices for Twitter and then best of all on how to document and track this. I'm going to save that for last.

So in looking at that, let's break this down. So if you look over here, we have the anatomy of a share snippet. The elements on Facebook and Google+
are the same. You have your avatar, and then you have your name. So it's starts out with your share blurb about the post, and then as move into this, you're looking at . . . okay, here's your title tag, which is actually controlled right here by the OG title. That actually becomes an anchor link to your page, to your URL. So keep in mind those two are related.

Then your description, this could be your meta description from your page. You may want to copy it, but you're not limited to the same amount of space. So you have about 188 characters or less before Google+ will cut that off. Interestingly I have seen last week that about 453 characters on a description. So I don't know if Google is testing things or if I'm part of that test group, but keep it around 188 or less.

Talking about length on the title tag, that's actually . . . I saw 134. I can't imagine a 134 title. So just follow best practices for title. I go to about 80.

All right. So now we are at our image, so your OG image, and you want that to be square. You want it to be 150 x 150 is optimal. The minimum is 120 x 120. This is very important, because if you do not put in the proper image, you can actually put in the code. You could put this OG image directive in the code. Facebook will honor it. Let's say the image is too small and it's not 150 x 150. It may be 110 x 110. Then it will show up on Facebook, and you'll have an image, but Google+ either won't put anything, or they're going to draw another image to the page. If you have ads on your page, you may end up with an ad showing there instead. So this is where you can really rock your engagement because images are everything and people are looking at them. So that's important to get that right and remember how they're working.

One other thing I want to keep in mind in this is we're using Open Graph here and not Schema.org, Why use two tags? We're just doing this all in one. This is an all in one formula to do it all at one time.

All right. So now let's talk . . . . we're done with the five meta tags that are going to go in the head, and so let's talk actually about your UTM variables. Your UTM variables are actually going to start with you have your URL, and you're going to start with your source. So in this case, we're sharing it on Google+.

Then you're actually going to use your medium. So how are you doing it? The medium here we're sharing it on social, so that's the medium. Actually your campaign, this is a Whiteboard Friday. So by doing this, you have voila your social referral data. Keep in mind this is really important because you don't get this unless . . . you're not going to see that something came from Twitter unless it actually came from the Web itself. TweetDeck doesn't send this information. So this way you can keep track and you can track all of your social shares.

All right. We talked about the share blurb. But I want to go into that a little bit more, because on this share blurb, so what you're actually putting in the "What's on your mind" or "What's New" box, that's really important. Obviously, it's important for people reading it, but when this actu

Manhole Repairs

Manhole Repairs
http://bit.ly/PJpgXr

Manhole repair engineers engage in all types of work connected with setting up, preserving, and mending sewer pipelines. Professionals are accredited and approved after undergoing substantial specialty training. Any sort of work they perform needs to abide by EPA rules.

It's crucial to employ experienced sewer professionals, otherwise disaster might strike. If pipes are improperly fixed or installed they might unintentionally release environmental contaminants into residential and rural places.

Most of sewer professionals specialize in one or two fields such as residential or commercial, but there are a couple that are competent in each of the five classifications. The staying industries consist of community, institutional, and industrial.

Sewer systems are subjected to all kinds of environmental conditions, so it's necessary to conduct recurring monitoring and routine maintenance. All sorts of problems can take place if pipelines break including flooding, and release of untreated sewage or harmful pollutants that can easily result in costly charges.

In addition to putting in and maintaining pipeline systems, sewer specialists additionally engage in other kinds of work. These tasks consist of pipeline cleanout, backwater value cleanout, sewer video recording inspections, and converting septic tanks to city sewer lines.

Septic system conversion is one of the more widespread reasons individuals hire sewer contractors. This kind of treatment necessitates contractors to work in unison with engineers and assessors throughout the conversion. Septic tanks need to be effectively drained and plugged in preparation for desertion while brand-new lines are attached to community lines.

Another reason to hire specialists is to cleanout pipelines. One way to decrease the need for contractors is to control the type of home waste that is put into the system. Products such as cooking grease, butter, and meat fat can build up in pipelines and cause obstructions. In addition, it's important to lessen the level of contaminants that are flushed down sinks and garbage disposals.

Although residential waste is responsible for many of the contaminants provide in wastewater, waste that is generated through industrial, institutional, and commercial facilities tends to be even more detrimental. Regardless of that fact that corporations need to abide by EPA laws, gathered waste continues to discharge hazardous substances into the environment.

Sewage waste is transported throughout a series of underground pipelines to a treatment facility. These networks of pipes are the most vital factor for transmitting waste for therapy and correct disposal.

Another essential element of the system is sewer manholes, which are required for releasing gas that gathers in the pipeline. Manholes are also required to supply access to pipes for replacement and routine maintenance.

The majority of sewer systems utilize a gravity-powered system to transmit untreated sewage through the pipeline. Sewer laterals are joined together with branch lines and attached to trunk lines that are accessed with manholes.

In regions where gravity-powered systems aren't possible, such as coasts and low-lying landscapes, lift stations are set up alongside the pipeline to enhance elevation. Contingent upon the landscapes, a pressurized system may have to be set up to carry sewage to an additional point of release.

Regardless of whether a brand-new system should be installed or an old system needs repaired, it's critical to employ skilled sewer specialists. It's advised to work with business that put emphasis on construction security and capable of keeping tasks on schedule and within spending plan.

Ping Is Officially Shutting Down

Ping Is Officially Shutting Down
http://bit.ly/OR1KVq

It’s official. Apple’s Ping is no more. Apple’s iTunes-based “social network,” which was introduced with iTunes 10, is going away as of September 30.

This isn’t much of a shock. Apple CEO Tim Cook was talking about shutting it down back in May, and a later report indicated Ping would indeed by going away with the next iTunes release, which Apple revealed on Wednesday.

Apple’s Ping product page is already gone, and just redirects to the iTunes page. 9to5Mac shares this screen shot:

Ping Going Away

I guess with all of the new Facebook integration of iOS 6 as well as the Facebook likes that appear in the new iTunes, what’s the point?

It kind of reminds me of when MySpace just decided to start using Facebook Connect, except that Ping was never popular in the first place.

More on the new iTunes here.

WebProNews » Social Media

September Mozscape Update is Live: Fresh, New Link Data for All!

September Mozscape Update is Live: Fresh, New Link Data for All!
http://bit.ly/R3IWl3

Posted by randfish

The Big Data Team at Moz has had one of the hardest periods to date producing an index (and we've had some nightmarish doozies in the past). In June, after our funding from Foundry & Ignition, we started running 4 simultaneous indices on Amazon while also starting to set up our new hybrid (our processing and Amazon storage) cloud data center in Virginia. This tactic mostly worked until August, when we had 4 indices collapse on us due to a high rate of Amazon EC2 disk failures. Naturally, this makes us want to move off the cloud more quickly, and it also meant our bill was higher than ever - nearly $ 700,000.

But, despite those 4 lost indices, today we have one that survived. It's now available through Open Site Explorer, the Mozbar, the PRO web app campaigns, and the API.

Here are the metrics for this latest index:

  • 64,023,562,478 (64 billion) URLs
  • 1,282,691,523 (1.2 billion) Subdomains
  • 148,634,588 (148 million) Root Domains
  • 651,894,828,133 (651 billion) Links
  • Followed vs. Nofollowed 2.28% of all links found were nofollowed
    • 55.53% of nofollowed links are internal
    • 44.47% are external
  • Rel Canonical - 13.74% of all pages now employ a rel=canonical tag
  • The average page has 71 links on it
    • 60.74 internal links on average
    • 10.87 external links on average

And the following correlations with Google's US search results:

  • Page Authority - 0.34
  • Domain Authority - 0.24
  • MozRank - 0.20
  • Linking Root Domains - 0.24
  • Total Links - 0.20
  • External Links - 0.24
The Big Data Team knows you want fresher and larger indices and they have been dedicating all their time trying to deliver. To that end, we have moved to Amazon’s new crazy-fast cluster compute machines that have 6 times the computing power we have now, allowing us to reduce the hardware needed to process! It should mean fewer failures due to fewer boxes required to run the processing cluster. We are also continuing down the path of standing up our own hardware in our cloud data center in Virginia. Huge thanks to the team for aggressively working on the processing and on our own solution.

As always, we appreciate and look forward to your feedback!

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