Howdy, SEOmoz followers. Welcome to an additional unique version of Whiteboard Friday. This week we're speaking about slide decks. A great deal of individuals speak about how various types of content material can be utilized, can be effective on the Internet for content material advertising, for Search engine optimization, for social. Slide decks are a especially effective and helpful piece and 1 that I've produced fantastic use of and I've observed utilized in tons of various spheres. I believe it's really underpowered, and I believe it's what I'd contact underexploited or underused on the Internet these days, especially in industries outdoors of technologies.
Slide decks are simple for practically anybody to see. They're a easy, effective way to existing content material. You can existing visible content material. You can existing charts and graphs. You can even embed video clip. You can do all types of things, and they are simple to make feasible simply because you can display seize components from all types of web sites and then rapidly display attribution. If I want to say, "Hey everybody, right here's how you do search term study, and right here's to view out for the precise match part in the AdWords instrument," I can screenshot AdWords. I can screenshot the precise match. I can stage that out. I can make that extremely visible and persuasive, and I can have a progression that tells the tale.
This is a fantastic way to display off not just technical things, but something exactly where there's photography, exactly where there are visuals, exactly where there's info that lends alone to a narrative format. This typical format that slide decks have, generally PowerPoint, is some thing that all visitors can down load and reveal, and that's an additional outstanding factor simply because it provides your content material the capability to unfold additional and broader.
I'd use this in all types of locations. I suggest utilizing it on the slide sharing platforms, we'll speak about these, embedding it in content material that you've received on your website, probably creating particular landing webpages for it. If you're tape recording or videoing audio more than it, then what you can do is you can include these in as webinars or viewable video clip. There are just a great deal of choices for this kind of content material.
I needed to offer some very best methods and some suggestions that we've observed. A couple of issues right here. Quantity 1, I want to speak about the procedure. Now, usually, what I suggest if you're performing a traditional slide generation is to produce your slide deck, add it to 1 of these significant solutions. SlideShare, Scribd or Docstoc, all of them have moderately great audiences. My preferred correct now is SlideShare, and the cause is that it's fairly simple if you get a good presentation, get a great presentation, get it some visitors and interest recognition, especially in the social globe, so a great deal of tweets, a great deal of Facebook shares, a great deal of LinkedIn shares. SlideShare will set content material that does nicely on its homepage, and it can be highlighted and that indicates a great deal much more guests who by no means would have observed your content material or else. If you have a persuasive title that's fascinating to your specific viewers and you've received a great initial slide that captures the interest and recognition, even in the thumbnail format, you can do truly, truly nicely on SlideShare. This is accurate in Scribd and Docstoc as nicely.
The other 1 I suggest is Box.web or Dropbox. You can add and embed from these solutions, and keep in mind, you don't just have to set the slide on these solutions. You can then embed on a web page on your web site if you want most of the visitors, the interest recognition, and the expertise to be managed and owned by you. We do this a great deal. I'll add to SlideShare with 1 title, and then I'll produce a web page on SEOmoz, just a static web page, embed the slide there, and you can broaden to what ever dimension you want, and then I'll make that the URL that's shared and that functions enormously nicely.
As soon as you've uploaded, give your presentation publicly, whether or not that indicates it's a webinar that you do on-line, whether or not you're providing it in individual. If you're not heading to, you can skip this stage. But if you do it, there's some thing truly, truly effective becoming in entrance of even just a little viewers, and that is you can do this. As soon as you begin your presentation, say, "Here's my presentation. I've produced all the slides accessible for down load at this URL," and then you make a fast, simple to keep in mind URL. I generally use little bit.ly to shorten what ever the URL is so I can say it's at little bit.ly/mytalk or little bit.ly/inbound2012 or little bit.ly/seoforstartups, and I've received a great deal of these. This procedure is phenomenal simply because what you can really do is get the viewers to be sharing that content material correct absent. Tremendous, tremendous awesome.
Now, when you do that, make certain that you don't just say, "Hey, right here's my URL," but also say, "If you loved this speak," so you have it at the begin, you complete your presentation, you go to the finish slide and you say,
"If you loved this speak, I would adore if you shared the presentation down load hyperlink on social media." Tremendous awesome way to go.
Quantity 3, you can use and reuse the slide on your web site or weblog in a publish on a web page via the embed and then invite other people who see it there to be in a position to use the content material, but they require to reference again to it. This is a fantastic way to get some thing we all require - hyperlinks.
Quantity 4, view your stats. View your stats from your weblog publish, that type of factor. View your stats on SlideShare Professional if you're utilizing that. I've upgraded to SlideShare Professional so I can type of see exactly where issues go and which displays carry out much better, but they'll display you quantity of views irrespective. From there, you can get a feeling of what's carrying out nicely, what's not carrying out nicely. Maintain performing the great things, not performing the poor things, and you can discover other individuals's displays and see, "Hey, what's been truly effective for them?"
Lastly, a couple of suggestions for the slides independently. Quantity 1, hyperlink to the content material. Permit's say I've received a slide right here. See how I've received the URL beneath the graphic? That's what you truly want to do, and you want that simply because that will mail a great deal of visitors. Individuals had been curious like, "Huh, exactly where's that chart arrive from? What website info? How can I discover much more about that?" Click on. Now, they arrive to your web site. Now, you've captured them there.
Quantity two, permit your slides do a great deal of the storytelling function. If you're heading to use this format, keep in mind that the large vast majority of individuals are not heading to be in the viewers listening to you as you existing. They're heading to be on the Internet just searching at these slides, and so that indicates that you want to do quantity 3, which