SearchCap: The Day In Search, October 23, 2012
http://bit.ly/TUFk6k
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing’s Voice Search On Xbox Now Searches The Web, Too
Microsoft is expanding Bing’s capabilities in the living room with news today that Xbox users can search the web via their console. It’s part of the “new entertainment experience” that Microsoft is pushing out this week via the Xbox. Bing Voice Search has been available on the Xbox since June 2011, but it could only [...]
- Webcast: Link Building Demystified – Ask the experts – LIVE!
Webcast October 25, 2012 1PM EST – Inbound links are paramount to getting top search engine rankings. But how do you go about getting those links? And what’s more important, quantity or quality? During this webcast you can ask the experts these and your other link building questions. Register now!
- Have Keywords Stopped Being A Proxy To The Customer?
It’s said that keywords are a proxy for a customer, right? So let’s talk about the customer. Schema this, canonical that, and black and white zoo animals… if you don’t have a search expert on payroll, you’re already behind the Joneses. I get emails like the one below all the time, this one being from [...]
- The Tale Of Goldilocks & Global Search Budgeting
In the last few articles, we focused on minimums of keyword research and measuring performance, and now we can extend that process to budgeting. With search budgets, especially for paid search, we have three different options for budgeting. As the fairly tale goes, Goldilocks samples each of the bowls of porridge to see which was the [...]
- Google’s Matt Cutts Inducted Into University of Kentucky’s Hall Of Fame
Google’s head of search spam, Matt Cutts, a name familiar to most of the readers here, was inducted into University of Kentucky’s Arts and Sciences Hall Of Fame last Friday. This was reported in the Kentucky Kernel. The article explains that Matt Cutts attended the University of Kentucky while working for the Department of Defense [...]
- Google News Adds Expandable Clusters To Search Results
Google News announced they have improved the search results in Google News to enable expandable clusters, like they have a year ago on the Google News home page. What this means is if you do a search within Google News, you will be able to expand a news cluster to see more sources. You will [...]
- Mayer: Yahoo Not Planning To Invest In Local Search Right Now
Search is a “core priority” at Yahoo, but the company isn’t planning any significant investments in local search in the near future. That’s some of what new CEO Marissa Mayer revealed today in her first earnings call since she joined the company this summer. Mayer spoke several times about Yahoo and search in general, saying [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Applications & Portal Features
Business Issues
Local, Maps & Mobile
Link Building
Paid Search & Contextual
Searching
SEO & SEM
- A Website with Pull: The SEO Attraction, BruceClay.com
- Author reputations for sale? An SEO future?, VerticalLeap
- Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads, Search Engine Watch
- Google Authorship Profiles: No Verification Needed?, State of Search
- Google EMD update: EMDs decline in SERPs for well over a year, IP Blog
- Google News Publisher Submission Bug With Multiple Categories, Search Engine Roundtable
- How social signals influence SEO: five things you need to know, Econsultancy
- PPC advice from a SEO expert, State Of Search
- Quick Tips on Google Algorithm Impact Detection & Resolution, SEO.com
- Scale Outreach Using Pareto’s Law, SEER Interactive
- Stop Using Google’s First Page Estimates to Set Your Bids, PPC Hero
- What makes interviews so valuable for SEO content marketing?, SEO Copywriting
- Why doesn’t Google release an SEO quality check up calculator?, YouTube
Social Media
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